Thursday, March 19, 2020

The 7 Types of Possessive Case

The 7 Types of Possessive Case The 7 Types of Possessive Case The 7 Types of Possessive Case By Mark Nichol The possessive case is used to indicate relationships between one person, place, or thing and another. However, it’s more accurate to call it by its alternate name, the genitive case (genitive means, essentially, â€Å"generation†), because in many uses, one person, place, or thing doesn’t actually belong to the other. The genitive is indicated one of two ways: A singular noun is followed by an apostrophe and the letter s (as with book’s), and an apostrophe alone follows a plural noun that ends in s or es (as with teams’ or arches’). The genitive form of an irregular plural noun, one in which a change in spelling, rather than s or es, marks the word as having a plural form (such as men), is treated as if the word were a singular noun (men’s). Here are examples of the seven categories of genitive use. 1. One type of genitive case is that denoting occupation, or ownership or possession, as in â€Å"She walked into Jane’s office† or â€Å"John’s car is being repaired.† (In all genitive forms, the noun to which the apostrophe or the apostrophe and the s are attached is called the dependent, or modifier, noun; the word with which it is associated is the head, or modified, noun.) 2. Another is relationship, as in â€Å"The school’s principal is retiring this year.† (This idea can also be represented by omitting the apostrophe and the s â€Å"The school principal is retiring this year† but the meaning is slightly different; in the latter sentence, the reference is to a person identified as the school principal, whereas the genitive form treats the school and the principal as separate entities.) In this category, the idea can be expressed in a phrase beginning with the head noun: â€Å"The principal of the school is retiring this year.† The previous type is not so flexible; â€Å"She walked into the office of Jane† is awkward, and constructions such as â€Å"She walked into the office belonging to [or occupied by] Jane† are usually unnecessarily verbose. 3. The genitive can also be used to express agency, or representation, as in â€Å"The board’s secretary consulted the minutes from the last meeting.† (The secretary is a member of the board but technically doesn’t belong to it.) â€Å"The secretary of the board consulted the minutes from the last meeting† is also correct, but as in the previous example, the emphasis is slightly different, and the first version is more concise. 4. Description is another function of the genitive, as in â€Å"She admired the fabric’s glossy sheen.† (Loosely speaking, the glossy sheen â€Å"belongs† to the fabric, but the phrase is, strictly, speaking, a description.) 5. Another category is that relating to the role of the person, place, or thing that serves as the subject of a sentence, as in â€Å"The officer’s report was conclusive.† (â€Å"The report of the officer was conclusive† has the same slight distinction of meaning as similar constructions in previous examples.) 6. Then there is the role of the person, place, or thing identified as the object of a sentence, as in â€Å"The baby’s delivery was uneventful† (which can be rendered â€Å"The delivery of the baby was uneventful† with a slight difference in the meaning). 7. The most troublesome genitive form is that in which a phrase including of is truncated, as in â€Å"He gave two weeks’ notice† in place of â€Å"He gave notice of two weeks†: Many writers mistakenly treat â€Å"two weeks† as simply a modifier of notice (â€Å"He gave two weeks notice†) rather than correctly including the apostrophe to indicate the genitive case. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:20 Great Similes from Literature to Inspire YouTaser or Tazer? Tazing or Tasering?The 7 Types of Possessive Case

Tuesday, March 3, 2020

5 Building Blocks of Your Characters Personality

5 Building Blocks of Your Characters Personality 5 Building Blocks of Your Character’s Personality 5 Building Blocks of Your Character’s Personality By Mark Nichol Now that you’ve decided what your character’s motivation is, it’s time to actually construct the vessel in which this purpose will reside. Just how do you build a person? By creating a life where none existed. Start at the base, and work your way up: 1. Childhood How was the character’s early life? What was the person’s family like? It doesn’t take much effort to stray too far into pop psychology, but household composition and environment have a significant bearing on personality. So does one’s experiences in school and in social settings as a child and an adolescent. Is domestic trauma in the character’s past? Social stigma at school? An unusual amount of teenage angst? Were they abused, neglected, spoiled, enriched? Were they denied a childhood, or unable to outgrow it? You don’t need to write your character’s biography, but you should know the outline. 2. Relationships Is the character a loner, or a social butterfly? What type of family and friends does the character have? How do they interact with acquaintances and strangers? Do they have a romantic relationship or casual sexual partners? If they’re gay, are they out, or closeted? Are they extremely close to a few friends, or do they have a wide but shallow social circle? 3. Livelihood What does the character do for a living? That may be integral to the story, or it may be incidental. Readers deserve to know, though. But don’t lock in a stereotype. It’s easy to associate personality traits with certain professions or pastimes. What’s not so easy but is oh, so satisfying is to cast against type: How about a happy-go-lucky private eye? A softhearted crook? A wizard who can’t spell straight? Do they like their job? Are they fulfilled, or frustrated? Good at what they do, or inept? How do they relate to those above and below them in the workplace hierarchy? Do they lie, cheat, or steal, or are they a paragon of productivity? Either way, are they rewarded, or punished, or ignored? 4. Pastimes What does your character do after work, on weekends? Where do they vacation? What are their hobbies, interests, passions? Do they have an eccentric or unexpected avocation? Do they have a remarkable skill or talent no one knows about? Are they philanthropic or charitable, or is all their spare time given to family and friends, or are they devoted only to themselves? 5. Outlook Is the sun always shining, or does a perpetual rain cloud perch just over the character’s shoulder? Are they blithe, cheerful, confident? Suspicious, resentful, fearful? Whether your character’s glass is half full or half empty will determine the story’s tone, so check the person’s beverage before you put fingers to keyboard or pen to paper. What are your character’s political views and social opinions? Are they religious? Skeptical? Atheistic? Scientifically minded, or superstitious? Are they charismatic, or a wallflower? So many questions! But so many answers must be provided and many more must be discovered on the journey that is the act of writing. (And some answers may change.) This character design is essential to your success not just for your main character but also, to varying degrees, for major and minor supporting players and for walk-ons. Whether you’re aiming for high literature or genre fiction, the extent to which you care about your characters and their personalities will in large part determine how readers respond to them. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:100 Words for Facial Expressions50 Diminutive Suffixes (and a Cute Little Prefix)Preposition Mistakes #3: Two Idioms

Saturday, February 15, 2020

Explain the different paths to God found in Bonaventures The Souls (or Research Paper

Explain the different paths to God found in Bonaventures The Souls (or Minds) Journey to God - Research Paper Example Especially the preface of The Journey of the Mind into God describes the vision of Seraph very constantly and convincingly. In this work has also explains different paths to God and teach people that they could become close to the God by carrying out their life journeys in specific directions and paths (Quinn, p186). Saint Bonaventura explains in his work Mind’s journey to the God that finding out God is very simple as well as very complicated for the people because God is present around the people but they could reach him only if they will adopt the right paths. He believes that one can easily find God by seeking him in different objects of the world because he is everywhere and it depends upon the sincerity and dedication of the seeker that he become able to find out God or not. Bonaventura believes that God is part of his own creations that why he is present in the tree standing silently as well as on the path where the people use to walk every day. Since human beings are also the creation of God so he is also present inside us and the internal truth of the personalities reveal the existence of God inside the people (Gendreau, p104). The first chapter of Mind’s journey to the God explains the stages through which the people can find their ways up to God. Bonaventura teaches that when a person is blessed by God he has been provided with the divine assistance and the path towards God becomes clear and easy for him. This happens to the people that are true by heart and possess no wrong intentions for God and his creations (Emery, p218). Without the assistance of God it is not possible for anyone to find God or seek the ways towards him. When a person is true and clean by his heart God makes him complete and shower him with all his blessings and miracles. This is possible only when someone is pure not only physically but his heart is also pure and clean and he truly wants to reach God and wants to follow the path sincerely that could take him

Sunday, February 2, 2020

Article Summary and Reaction Paper Essay Example | Topics and Well Written Essays - 250 words

Article Summary and Reaction Paper - Essay Example Marvels claim was that its obligations to pay royalty for the patent ceases when the patent expires. Marvel relied on an earlier Supreme Court decision in Brullote v Thys Co., which found that agreements are not enforceable when patents expire. Mr. Kimble asked the court to overrule its previous decision (Kendall, 2015). The principles of stare decisis provide that courts should adhere to previous precedents of earlier cases. Stare decisis is an important aspect of a common law system and follows that once a court answers a question, subsequent questions to the court should be answered in a similar manner (Anderlini, Felli, & Riboni, 2014). The courts should seek to follow precedents to maintain the stability of the law. The courts should rarely overrule its precedents unless there are strong reasons because doing so sets a new interpretation of a legal issue (Waldron, 2012). In the current case, the court considered overruling the precedent established in Brullote v Thys Co. The article showed that the doctrine of stare decisis is binding on subsequent decisions by the court and that a court may only overrule its precedent if there are good reasons to do

Saturday, January 25, 2020

Chaucer’s Canterbury Tales Proves How Historical Changes To The English

Chaucer’s fourteenth century story The Canterbury Tales can be considered almost impossible to read by many modern day readers. They tend to struggle thru understanding many of the words, as well as their meanings within this story. As I read The Canterbury Tales I noticed how the rhythm and rhyme differ from modern day English, the vowel are pronounced differently, and many of the words used within this story are no longer used in modern English. Additionally there are three main changes to that can be seen over time within the English language, vocabulary, pronunciation, and sentence structure. The many historical language changes that have happened since the fourteenth century can be found within The Canterbury Tales, and explain why so many people struggle to fully understand the original version of this story. It is very clear when you sit down and begin to read Chaucer’s work that he constructed his sentences extremely differently from how we construct our today. For example the first four lines of Canterbury Tales reads. â€Å"When that April with his showers soote its showers sweet The drought of March hath pierced to the root And bathed every vein in such liquor rootlet / liquid Of which virtà ºe engendered is the flower; When Zephyrus eke with his sweet. breath West Wind also Inspired hath in every holt and heath grove & field The tender croppes, and the young. sun young shoots / Spring sun Hath in the Ram his half. course y-run,3 in Aries / has run And small. fowles maken melody little birds That sleepen all the night with open eye Who sleep (So pricketh them Natà ºre in their courà ¡ges), spurs / spirits Then longen folk to go on pilgrimà ¡ges, people long And palmers for to seeken strange Strands† ( Chaucer lines 1-13) Which... ...s within Shakespeare work. Chaucer’s The Canterbury tales is truly a perfect example of how much the English language has changes. I instantly noticed the differences in rhythm, rhyme, sentence structure, vocabulary, and pronunciation, which directly reflects the historical changes over the last five or six hundred years. These changes are what now cause many people to struggle to quickly understand Middle English text. It is also why many people feel that Chancers work is impossible to read let alone understand. â€Æ' Works Cited Chaucer, Geoffrey. GENERAL PROLOGUE. The Canterbury Tales. "History of the English Language." EnglishClub. . Mahoney, Nicole. "Language Change." Language and Linguistics: Language Change. National Science Foundation, .

Friday, January 17, 2020

Effect Of Leadership Traits On Employee Performance Commerce Essay

Within every company a leader is needed. Sometimes even more than one, when a company has grown and therefore exists out of multiple divisions. These leaders are of import because they give the company a way to caput to, and teach the employees to make this in the best possible manner. Particularly when a company has merely been started, it is really of import to do certain that everyone does his very best and knows precisely what to make in order to diminish the opportunity of failure of the new venture. Past research has shown that entrepreneurship forms a important portion of every economic system in many ways ( Van Praag & A ; Versloot, 2007 ) . For illustration, the generating of employment ( Sutton, 1997 ) , economic growing through entrepreneurship ( Carry & A ; Thurik, 2003 ) , the importance of little and average sized houses associating to invention ( Biggs, 2002 ) and economic value creative activity ( Parker, 2004 ) . Therefore, it is really of import to cognize every bit much about this whole procedure as possible. This can merely lend to increasing the per centum of successfully started ventures. Due to the fiscal crisis in 2009, the per centum of failures in new ventures has been really high ( Graydon, 2010 ) . As this has great effects for the economic system, it is of import that this per centum goes down in the coming old ages. A batch of research has already been done on this topic, but clear grounds on leading in combination with enterprisers that start up a new co mpany is still losing. In order to acquire to cognize more about the leading of enterprisers, this research is aimed at the enterprisers in Amsterdam who have merely started their ain company. The research is done to acquire an reply to the inquiry of what leading traits lead to the biggest opportunity of conveying the new venture to a success. In Amsterdam, there are a batch of new start-ups every twelvemonth and together with the easy handiness to these enterprisers and their companies ; this environing signifiers an outstanding possibility to make research in. Hopefully this survey leads to a more clear vision on the success traits of enterprisers who have to move every bit leaders as good in conveying their start-ups to a success. The following subdivision, which is the theoretical model, will discourse the bing literature on leading traits, the features that distinguish an enterpriser from a non-entrepreneur and recent literature on leading combined with entrepreneurship. Section three is the methodological analysis subdivision and discusses everything that is of import in making this research. For illustration, the research method that is traveling to be used, and the features of the research.Theoretical model2.1 LeadershipIn the yesteryear, there have been 100s of articles written on leading. In the 1950 ‘s, Bales based his research on the differentiation between two different leading attacks, viz. : task-oriented manner and the interpersonally oriented manner. The task-oriented manner is frequently associated with the ‘initiation of construction ‘ as construction was what it was all about. The interpersonally oriented manner is related with consideration, and was based on common relations hips with followings and so on ( Eagly & A ; Johannesen-Schmidt, 2001 ) . Later on, research was frequently aimed at the differentiation between democratic and bossy leading ( Vroom & A ; Yetton, 1973 ) and therefore differentiated leaders who allowed followings to take part in determination devising and those who did non ( Eagly & A ; Johannesen-Schmidt, 2001 ) . Burns ( 1978 ) argued that some of import leading traits were losing. Three new types of leading were recognized. The transformational leader was person who stood for individualized consideration, rational stimulation, inspirational motive and idealized influence ( Saunders et al. , 2007 ) . The 2nd type was the transactional leader, person who brought the contingent wages system, to merely honor followings if they had performed good plenty, and merely changed something when it did non work, which was called direction by exclusion ( Saunders et al. , 2007 ) . The last type was the Individualistic leader. This leader was pe rson who likely did non hold adequate accomplishments or motive and therefore avoided doing determinations and being responsible. Apart from spliting leaders into the manners they follow, the can be differentiated on leading traits. There are besides many surveies aimed at the features of people that make them a leader. Although none of these results were precisely the same, the most articles did come to the similar features that differentiate a leader from person who is non. Stogdill ( 1974 ) and House & A ; Baetz ( 1979 ) showed that leaders tend to be higher in ( 1 ) intelligence, ( 2 ) laterality, ( 3 ) assurance, ( 4 ) energy and ( 5 ) cognition of the undertaking than non-leaders. Throughout these surveies, the most of import inquiry was what the most of import features of a born leader are. But research besides showed that it is non about holding these features, but how to utilize them in a manner that makes you effectual as a leader. Therefore, Kouzes and Posner ( 2007 ) did research on the leading behavior and found that this behavior can be identified through five factors, viz. ( 1 ) animating a visio n that is shared, ( 2 ) patterning the manner, ( 3 ) promoting the bosom of the followings, ( 4 ) disputing the procedure and ( 5 ) enabling others to move. Different types of undertakings frequently ask for different leader features and behaviors. Therefore it is of import that a leader knows how to accommodate to certain fortunes. This makes him other than his followings and therefore person with whom they can interact. Fiedler ( 1967 ) argues through his eventuality theory that the ultimate leading behavior is dependent upon the state of affairs. Thereby, Fiedler has besides stated that experience is more of import than intelligence in some hard state of affairss. This means that leaders besides grow as they gain working experience, and utilize this experience in state of affairss that require more than unconditioned traits. This is really of import because of the fact that the leader influences all kinds of employee variables like organisational committedness, occupation satisfaction, public presentation and so on. ( Kouzes & A ; Posner, 2007 ) . Research done on leading has a batch of things in common with research in other Fieldss. One illustration is the research on traits of a specific type of individual. This research is besides done in the field of employees as followings of leaders, but besides for illustration the features of employees in combination with occupation satisfaction and organisational committedness. Another illustration is research on features of people with regard to working-groups or calling direction. One of the most similar types of research compared to surveies on leading is the research on enterprisers. What are the traits of a existent enterpriser? Why is one enterpriser more successful so another? In a batch of ways this research is comparable.2.2 EntrepreneurshipThe research on entrepreneurship and leading is really similar in many ways ( Ensley et al. , 2006 ) . The facet that is most similar is the hunt for traits that makes person good and efficient in his function. This type of research is ca lled the â€Å" traits attack † . Throughout the old ages, a batch of research was done on two facets within this traits attack. The first facet is the consequence of the state of affairs on enterprisers ( e.g. Kirzner, 1997 ) or leaders ( e.g. Wofford and Liska, 1993 ) and the 2nd facet is the behavior of enterprisers ( e.g. Shaver and Scott, 1991 ) or leaders ( e.g. Bass, 1990 ) . Merely like with a leader, an enterpriser besides influences the public presentation of his organisation. He can be the 1 who makes the difference between success and failure of the new venture. Some research workers say that this is due to his features that divide him from others, such as risk-taking leaning ( Stewart & A ; Roth, 2001 ) , high self-efficacy ( Chen, Greene & A ; Crick, 1998 ) or to detect chances that others do non ( Alvarez & A ; Busenitz, 2001 ) . But other research workers say that it is due to the behavior of the enterpriser that concerns increase the opportunities to win, so how he uses these features ( Bass, 1990 ) . Either manner, a batch of similarities are found between leaders and enterprisers, which makes it interesting to analyze the combination of the two.2.3 Uniting leading with entrepreneurshipAs leaders and enterprisers have a batch in common, it is non a surprise to cognize that the two can be combined. In fact, research has showed that being a leade r while get downing a new venture, and therefore being an enterpriser, is of import in order to acquire the most out of the company. As stated above, leaders are able to act upon facets such as the motive, productiveness, and committedness of employees and therefore act upon the overall public presentation ( Kouzes & A ; Posner, 2007 ) . As enterprisers are depending to a great extent on the employees in the beginning stage of the new venture, it is of import to convey up the best out of these employees ( aˆÂ ¦ . ) . Different types of leaders have different kinds of influence on their followings. This is an of import thing to maintain in head while making research. Each type of leading has its ain advantages and disadvantages and therefore respond different to a specific state of affairs. For illustration, transformational and magnetic leading are frequently related to a better public presentation of workgroups and organisations ( Saunders et al. , 2007 ) . Another illustration is that a transformational leader wants to be seen as ‘the great leader ‘ and does non pay any attending to the state of affairs or his followings, while a democratic leader is person who joins the group and works every bit difficult as the remainder ( Saunders et al. , 2007 ) . In order to allow the employees work every bit efficient as possible it is of import to cognize what type of leader tantrums best in the start-up. Up till now there has been little old research on the combination of leading traits and entrepreneurship. Therefore there are few researches to trust on for now. What is utile is research that has been done on leading in different state of affairss. One of the most of import in this field is that of Fiedler, who did research on different factors act uponing leading public presentation. For illustration, his cognitive research theory, which was aimed at stressful-situations, leading intelligence and leading experience. Although non everyone was to the full convinced by these theories ( Vecchio, 1992 ) , there have non been any cardinal challenges of the theory.Methodology3.1 Research sceneThe scene of this research is based on Amsterdam and its milieus. This is because of the fact that these companies are easy accessible for the research worker. Thereby comes that a batch of the enterprisers in Amsterdam are united in several associations. For illustration, the ‘Ondernemersgroep Amsterdam ‘ , ‘het Ondernemershuis ‘ and MKB Groot Amsterdam. Furthermore, the ‘Kamer new wave Koophandel ‘ , which is Dutch for Chamber of Commerce, is located near the Centre of the metropolis. These associations will likely be able to give all the information that is needed for this research.3.2 Research featuresThis research will be done through utilizing a cross-sectional attack. This can be described as a ‘snapshot ‘ clip skyline. Due to clip restraints and informations handiness it is likely the best option to utilize. Of class, being able to analyze alterations and developments of certain companies over clip, and therefore utilizing a longitudinal attack, would likely take to even more specified consequences ( Saunders et al. , 2007 ) , but this option would take excessively much clip. So, informations from companies that are in their first or 2nd twelvemonth of concern will be used, this information is still recent and should non t ake to much problem when roll uping. Thereby comes that the enterprisers should still be clearly cognizant of how they fulfilled their leading functions, with regard to the traits of their leading type. Clear should be that the degree of analysis is on the firm-level and that the research is practice-driven. This research could be valuable to the theoretical scientific discipline as it is seeking to acquire a better apprehension of certain phenomena, but besides in pattern where enterpriser and leader can larn from. By cognizing more about the traits of each function, and particularly for enterprisers how to unite the traits of these two functions could be really valuable ( Ensley et al. , 2006 ) . The social relevancy therefore plays a bigger function than the scientific relevancy. The companies that are traveling to be used in this survey are likely all established within Amsterdam and its milieus. Besides, they have to be registered at one or more of the above mentioned associations so that the entree to the enterprisers and necessary informations will be available. Variables used in this survey will be traits of enterprisers as they are besides perceived as leaders within their company, and the company ‘s public presentation. For many companies the term of one or two old ages after start-up will likely be excessively short to be able to talk of a success or failure of the company. Therefore, the company ‘s public presentation as in being good on path compared to what was planned earlier, the opportunity of lasting the following old ages, and employee public presentation will be used to mensurate the company ‘s state of affairs.3.3 RestrictionsThe end of this research is to acquire an indicant of the effects of leading traits on the public p resentation of little entrepreneurial ventures that have merely started. In this first bowl, it is of import to allow the employees be every bit efficient as possible, as most of the resources such as money and clip are limited and rivals are frequently watching the company closely to do usage of any errors made. A quantitative attack will be used through looking at company ‘s public presentation in relation to leading traits of the enterprisers. Hopefully, afterwards the cognition on this particular topic will be deepened and be utile for scientific discipline every bit good as in pattern. For illustration, a relation between the traits of a leader that inspires his employees to work towards a certain end every bit efficient as possible is extremely related to a good executing start-up. In Figure 1, a schematical position on the research is given. The normal line between ‘leadership traits ‘ and ‘start-up public presentation ‘ is the chief relation that will be investigated in this research. The flecked lines, between ‘leadership traits ‘ and employee public presentation, and between 'employee public presentation ‘ and start-up public presentation ‘ will likely besides be investigated, although this is still a spot unsure because of the fact that garnering the information will be comparatively hard and there may besides be excessively many other facets that could act upon this relationship. Therefore, a spot more research has to be done foremost on the 'employee public presentation ‘ as a moderating/mediating variable.Figure 1. A schematical position on the variables and their relation to each other.An advantage of this survey can be that the combination of leading and entrepreneurship on the degree of little sta rt-ups is still comparatively bleary and therefore has the possibility to open up a new portion of this field. Thereby comes that this research is chiefly aimed to better the cognition of enterprisers on leading traits that are helpful in the beginning stage of a company, which means that the state of affairs can be seen from the houses point of position, alternatively of a theoretical point of position which sometimes differs excessively much from world ( Saunders at al. , 2007 ) . This survey will hold a batch of restrictions. One of them is the sample size. Through bounds on clip and resources it will be impossible to acquire a really big sample size. Amsterdam will be taken as the chief country of the start-ups of which informations will be gathered. Thereby comes, that there is a bound on the sum of start-ups, as the figure of new ventures depend on all kinds of variables and conditions. Besides, non all informations may be available for every company due to privacy grounds or unwillingness to collaborate of enterprisers. Another restriction can be the usage of Amsterdam as the chief part of entrepreneurial activity. Several factors within Amsterdam and its surrounding can be of influence on the consequences and therefore consequences do non hold to be generalizable in other parts of the universe. Amsterdam being a big metropolis, the capital of the Netherlands, and for illustration a big tourer attractive force. Furthermore, This research is aimed at start -ups and therefore is non generalizable for every company, as several resources such as clip, money and employees are frequently really limited.Small Planning tabular arrayEventGet downing day of the monthCompleting day of the monthDiscoursing the subject, with Ms. van Eerde and supervisor 6thJanuary Bettering the literature reappraisal and methodological analysis 7thJanuary Middle of February Get downing with study ‘s etc, because this will ever take longer than expected. Middle of February Middle of March Gathering informations through studies Middle of March Get downing of April Processing the informations, consequences subdivision Get downing of April End of April Writing the Conclusion and Discussion subdivision End of April End of May I know that this planning is really optimistic, but I have to get down with everything every bit shortly as possible, as I know from past experience that everything takes much longer than panned. Therefore, I set my coating day of the month early, as this will certainly be postponed.

Thursday, January 9, 2020

Advertisement Analysis The Sprite - 1420 Words

Drake Sprite advert Benefits offered- This advertisement has many benefits, the main character in this advert is music artist Drake and also contains the product which is a Sprite bottle. The benefits offered are that you will feel refreshed if you are feeling not ready and you can count on a Sprite to refresh you. As it states to the audience that this Sprite drink product will provide you with energy that you need with a spark as it is showing the audience how the Sprite is helping you provide the energy of how the drink is helping you overcome what you are finding difficult at 0:28-:033. Advantages over other similar products- The advantages of this product to another one is that this advert contains a popular musical artist who is Drake. He is a role model for many young people so if they see their role model drinking this, they would want to drink it as well , also,they would want to be like Drake himself and Sprite is very well known and has been around for many years. In this advert it is stating how you feel when drinking the drink product as the advert displayed to the audience of Drake trying the Sprite drink product as he is stating to the audience that they should buy this Sprite drink product more than any other drink product as it states that this drink has better taste and will provide you with energy and park at 0:37. Lifestyle Appeal- This is targeted at young fans of Drake and also young people who look up to this famous music artist, this product ofShow MoreRelatedMarketing Strategy Of Coca Cola Essay1124 Words   |  5 Pagesplans of growing the brand to places it has no presence. The majority of the soft drinks in the vending machines and coolers in the United States are owned by Coca-Cola. Some of these soft drink brands include Coca-Cola and its sub brands, such as Sprite, Fanta, PowerAde, Dr. Pepper and Oasis (Bodden, 2009). The company also produces sports and fruit juice drinks. 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PARTICULAR PAGE NO. 1 INTRODUCTION 2 RESEARCH METHODOLOGY 3 DATA ANALYSIS, GRAPHICAL PRESENTATION INTERPRETATON 4 RESEARCH FINDINGS 5 CONCLUSION RECOMMENDATIONS APPENDIX Introduction The history of soft drinks can be traced back to ancient times. Ancient societies believed that bathing in natural springs and dirnking mineral waters could cure diseases. People often confuse soft drinks as just sodas.However,any beverage that does not have alcohol or dairyRead More4p Analysis Of Coke1063 Words   |  5 Pageswork together to achieve companys objectives. The marketing mix analysis is also called 4P analysis. This analysis contains a set of controllable strategic tools of marketing which work in simultaneously to attain the objectives of an organization. In this paper we will analysis two organizations with respect to their marketing mix. The companies that I have chosen for this task are Pepsi Co and Coca Cola. 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The data were collected from different sources like print media, journal, magazine, website, TVC etc. By collecting this data we have done our assignment through analysis on various IMC tools used by this company in different countries in a different way. 1.5 Limitation: There are some limitations regarding preparing this Assignment. They are- * Time Constraints. * Language barriers for choosing TVC ads Read MoreCoca Cola Brand Audit1116 Words   |  5 Pagesexchange in 1919, sold at $40 per share. In 1929, the company expanded overseas and released the slogan â€Å"The Pause that Refreshes† and in 1941, the slogan â€Å"It’s the Real Thing†. In 1960, the company bought Minute Maid, new drinks such as; Fanta, Sprite, and Tab were introduced. In 1982, Diet Coke was released to US consumers; this was the very first extension to the Coca-Cola brand. 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